The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The World Needs more billionaires
Agency: Y&R / Prague + Studio Carioca / Bucharest
Client: Forbes Category: Craft / Art Direction - Single or Campaign
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Craft / Art Direction - Single or Series
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Innovation in Interactive / Online
Awaken Your Force
Agency: 180LA / Santa Monica + Park Pictures / Santa Monica
Client: Hewlett Packard Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Thanks, 2016. It's been weird.
Agency: Spotify / New York
Client: Spotify Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Craft / Printing / Production - Single or Campaign
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Ambient / Immersive / Installations
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Ambient / Immersive / Installations
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life Category: Film / Cinema / Fiction
Down Syndrome Answers
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Craft / Data-Driven Personalization - Single or Campaign
Latest news from Turkey
Agency: Leo Burnett Germany / Frankfurt
Client: Reporters Without Borders Category: Packaging / Specialty
Swishy Chug: The Fake Brand That Led to Real Results
Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco
Client: Jamba Juice Category: Branded Social Post / Real-Time Response
Made By Google
Agency: Droga5 / New York + Google / Mountain View
Client: Google Category: Motion Graphics / Series
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars Category: Use of Technology / Physical Product & Mobile Integration
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Gaming
The Reversed Trailer
Agency: TRY / Oslo + Bacon / Oslo + APT / Oslo
Client: Volkswagen Category: Ambient / Live Events
Love At First Wash - Date Night
Agency: DDB / Dubai
Client: Henkel Category: Craft / Sound Design - Single
Love At First Wash - Sunday Stroll
Agency: DDB / Dubai
Client: Henkel Category: Craft / Sound Design - Single
The World Needs more billionaires
Agency: Y&R / Prague + Studio Carioca / Bucharest
Client: Forbes Category: Publishing / Magazine - Campaign
Predictive World
Agency: SID LEE / Paris
Client: UBISOFT Category: Craft / Dynamic Data Visualization
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Integrated Campaign
The Baby Stroller Test-Ride by Contours
Agency: FCB / Chicago
Client: Kolcraft Category: Experiential / Events & Competitions
Touchable Ink
Agency: J. Walter Thompson / Bangkok
Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Direct
A Kauri Cries
Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland
Client: Auckland City Council Category: Innovation in Radio
Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore
Client: Singtel Category: Use of Technology
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars Category: Use of Technology
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
Tummyfish
Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai
Client: Nestlé Middle East Category: Mobile / User Experience
#MYNEOLABEL
Agency: iris / London
Client: adidas neo Category: Online Advertising / Interactive Video
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Online Films & Video / Short Form - Campaign
Marriage in the Air – Cathay Pacific and Cathay Dragon
Agency: McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai
Client: Cathay Pacific Airways Category: Influencer Marketing / Multi-Channel
Still Life
Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo
Client: The END ALS Association Category: Branding / Brand Installations
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Agency: McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo
Client: Amazon Japan G.K. Category: Branding / Brand Installations
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft / Art Direction - Campaign
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Innovation in Cross-Platform / Integrated Branding
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Innovation in Design / Digital Design
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Branded Social Post / Branded Social Campaign
Whale
Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Long Form - Single